TY - JOUR
T1 - Achieving Extra-Genre Rhetorical Goals
T2 - Disarming Expectations
AU - Campbell, III, J. Louis
PY - 1992/6/1
Y1 - 1992/6/1
N2 - Though genre theory in rhetoric and rhetorical criticism has been the subject of much research regarding situations, audience expectations, and characteristics of particular genres, there is no discussion of how a speaker might successfully violate genre in order to talk about issues she or he feels are more important. An instance of this exceptional situation is John Hampden Chamberlayne’s 1881 Confederate memorial speech, “Graves of the Cray.” Chamberlayne’s approach of “disarming expectations” may be generalized within a communication rules perspective, opening new lines of research into the other side of genre theory, and new opportunities for the integration of humanistic and social scientific theory and research.
AB - Though genre theory in rhetoric and rhetorical criticism has been the subject of much research regarding situations, audience expectations, and characteristics of particular genres, there is no discussion of how a speaker might successfully violate genre in order to talk about issues she or he feels are more important. An instance of this exceptional situation is John Hampden Chamberlayne’s 1881 Confederate memorial speech, “Graves of the Cray.” Chamberlayne’s approach of “disarming expectations” may be generalized within a communication rules perspective, opening new lines of research into the other side of genre theory, and new opportunities for the integration of humanistic and social scientific theory and research.
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U2 - 10.1080/01463379209369836
DO - 10.1080/01463379209369836
M3 - Article
AN - SCOPUS:84949385337
SN - 0146-3373
VL - 40
SP - 199
EP - 210
JO - Communication Quarterly
JF - Communication Quarterly
IS - 3
ER -