Adversarial information retrieval aspects of sponsored search

Bernard J. Jansen

Adversarial information retrieval aspects of sponsored search

Bernard J. Jansen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Search engines are commercial entities that require revenue to survive. The most prevalent revenue stream for search engines is sponsored search, where content providers have search engines service their links to users in response to queries or in a contextual manner on relevant Web sites. In exchange for providing this service, content providers pay search engines based on the number of clicks (i.e., a click being a visit by a user to the content providers Web page). This business model has proven to be very effective for the search engines, content providers, and searchers. However, click fraud, a unique form of adversarial information retrieval, threatens this business model and, therefore, the "free search" that has rapidly become indispensable to the daily lives of many people. In this paper, we outline how sponsored search is a unique form of information retrieval - not just a mode of advertising, what is click fraud, how click fraud happens, and what are some possible countermeasuresr.

Original language	English (US)
Title of host publication	Proceedings of the 2nd Int. Workshop on Adversarial Information Retrieval on the Web, AIRWeb 2006 - 29th Annual Int. ACM SIGIR Conf. on Research and Development in Information Retrieval, SIGIR 2006
Pages	33-36
Number of pages	4
State	Published - 2006
Event	2nd International Workshop on Adversarial Information Retrieval on the Web, AIRWeb 2006 - 29th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2006 - Seattle, WA, United States Duration: Aug 10 2006 → Aug 10 2006

Other

Other	2nd International Workshop on Adversarial Information Retrieval on the Web, AIRWeb 2006 - 29th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2006
Country/Territory	United States
City	Seattle, WA
Period	8/10/06 → 8/10/06

All Science Journal Classification (ASJC) codes

Computer Networks and Communications
Information Systems

Cite this

@inproceedings{07dd6164a3d74e19b04f054421f2badf,

title = "Adversarial information retrieval aspects of sponsored search",

abstract = "Search engines are commercial entities that require revenue to survive. The most prevalent revenue stream for search engines is sponsored search, where content providers have search engines service their links to users in response to queries or in a contextual manner on relevant Web sites. In exchange for providing this service, content providers pay search engines based on the number of clicks (i.e., a click being a visit by a user to the content providers Web page). This business model has proven to be very effective for the search engines, content providers, and searchers. However, click fraud, a unique form of adversarial information retrieval, threatens this business model and, therefore, the {"}free search{"} that has rapidly become indispensable to the daily lives of many people. In this paper, we outline how sponsored search is a unique form of information retrieval - not just a mode of advertising, what is click fraud, how click fraud happens, and what are some possible countermeasuresr.",

author = "Jansen, {Bernard J.}",

year = "2006",

language = "English (US)",

pages = "33--36",

booktitle = "Proceedings of the 2nd Int. Workshop on Adversarial Information Retrieval on the Web, AIRWeb 2006 - 29th Annual Int. ACM SIGIR Conf. on Research and Development in Information Retrieval, SIGIR 2006",

note = "2nd International Workshop on Adversarial Information Retrieval on the Web, AIRWeb 2006 - 29th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2006 ; Conference date: 10-08-2006 Through 10-08-2006",

}

Jansen, BJ 2006, Adversarial information retrieval aspects of sponsored search. in Proceedings of the 2nd Int. Workshop on Adversarial Information Retrieval on the Web, AIRWeb 2006 - 29th Annual Int. ACM SIGIR Conf. on Research and Development in Information Retrieval, SIGIR 2006. pp. 33-36, 2nd International Workshop on Adversarial Information Retrieval on the Web, AIRWeb 2006 - 29th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2006, Seattle, WA, United States, 8/10/06.

Adversarial information retrieval aspects of sponsored search. / Jansen, Bernard J.
Proceedings of the 2nd Int. Workshop on Adversarial Information Retrieval on the Web, AIRWeb 2006 - 29th Annual Int. ACM SIGIR Conf. on Research and Development in Information Retrieval, SIGIR 2006. 2006. p. 33-36.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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T1 - Adversarial information retrieval aspects of sponsored search

AU - Jansen, Bernard J.

PY - 2006

Y1 - 2006

N2 - Search engines are commercial entities that require revenue to survive. The most prevalent revenue stream for search engines is sponsored search, where content providers have search engines service their links to users in response to queries or in a contextual manner on relevant Web sites. In exchange for providing this service, content providers pay search engines based on the number of clicks (i.e., a click being a visit by a user to the content providers Web page). This business model has proven to be very effective for the search engines, content providers, and searchers. However, click fraud, a unique form of adversarial information retrieval, threatens this business model and, therefore, the "free search" that has rapidly become indispensable to the daily lives of many people. In this paper, we outline how sponsored search is a unique form of information retrieval - not just a mode of advertising, what is click fraud, how click fraud happens, and what are some possible countermeasuresr.

AB - Search engines are commercial entities that require revenue to survive. The most prevalent revenue stream for search engines is sponsored search, where content providers have search engines service their links to users in response to queries or in a contextual manner on relevant Web sites. In exchange for providing this service, content providers pay search engines based on the number of clicks (i.e., a click being a visit by a user to the content providers Web page). This business model has proven to be very effective for the search engines, content providers, and searchers. However, click fraud, a unique form of adversarial information retrieval, threatens this business model and, therefore, the "free search" that has rapidly become indispensable to the daily lives of many people. In this paper, we outline how sponsored search is a unique form of information retrieval - not just a mode of advertising, what is click fraud, how click fraud happens, and what are some possible countermeasuresr.

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M3 - Conference contribution

AN - SCOPUS:72449207000

SP - 33

EP - 36

BT - Proceedings of the 2nd Int. Workshop on Adversarial Information Retrieval on the Web, AIRWeb 2006 - 29th Annual Int. ACM SIGIR Conf. on Research and Development in Information Retrieval, SIGIR 2006

T2 - 2nd International Workshop on Adversarial Information Retrieval on the Web, AIRWeb 2006 - 29th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2006

Y2 - 10 August 2006 through 10 August 2006

ER -

Adversarial information retrieval aspects of sponsored search

Abstract

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All Science Journal Classification (ASJC) codes

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