Advertising Agency/Client Relationships in an Advanced Developing Country

Erdener Kaynak, Orsay Kucukemiroglu, Yavuz Odabasi

Research output: Contribution to journalArticlepeer-review

21 Scopus citations


Suggests that, parallel with the rapid developments taking place in themanufacturing sector, the advertising industry is also experiencing astage of rapid development in most of the advanced developing countries,as evidenced by the increasing number of advertising agencies and totalbillings. Examines present structured characteristics of Turkishadvertising agencies and critically compares the role and functions ofthe advertising agency and client relationships in that country.

Original languageEnglish (US)
Pages (from-to)35-55
Number of pages21
JournalEuropean Journal of Marketing
Issue number1
StatePublished - Jan 1994

All Science Journal Classification (ASJC) codes

  • Marketing


Dive into the research topics of 'Advertising Agency/Client Relationships in an Advanced Developing Country'. Together they form a unique fingerprint.

Cite this