| Original language | English (US) |
|---|---|
| Title of host publication | The SAGE Handbook of Persuasion |
| Subtitle of host publication | Developments in Theory and Practice |
| Publisher | SAGE Publications Inc. |
| Pages | 150-166 |
| Number of pages | 17 |
| ISBN (Electronic) | 9781452218410 |
| ISBN (Print) | 9781412983136 |
| DOIs | |
| State | Published - Jan 1 2012 |
All Science Journal Classification (ASJC) codes
- General Social Sciences