Abstract
Agenda setting represents a promising framework for understanding charitable donation and special interest political contribution behavior. This article reports the results of a study investigating the link between the agenda-setting function of the press, nonprofit donations, and special interest political contributions. Using financial information from two nonprofit organizations associated with the issue of gun control/gun rights, this study found media mentions of gun control to be strong and significant predictors of donations to a gun control-oriented nonprofit and nonprofit contributions to political campaigns.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 1-22 |
| Number of pages | 22 |
| Journal | Journal of Nonprofit and Public Sector Marketing |
| Volume | 27 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 2 2015 |
All Science Journal Classification (ASJC) codes
- Marketing
Fingerprint
Dive into the research topics of 'Agenda-Tapping: Conceptualizing the Relationship Between News Coverage, Fundraising, and the First Amendment'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver