@inbook{ecb679b9b51a4c18998b24f167e094ee,
title = "An Application of Means-End Analysis in a Cross-Cultural Context",
abstract = "The role of values in creating effective mass communication in a cross-cultural context is briefly reviewed. In particular, the laddering process relating product attributes ta ultimate life goals is examined. Within this framework, a means-end analysis of automobiles is conducted for samples of Anglos and Hispanics. Results show that the primary and secondary means-end chains are different for the two groups. The impact on mass communications to the two groups is discussed.",
author = "Ali Kara and Laskey, {H. A.} and Seaton, {F. B.}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-17323-8_77",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "339--343",
booktitle = "Developments in Marketing Science",
address = "United States",
}