An Empirical Investigation of the Differences between Initiating and Continuing Exporters

A. Tansu Barker, Erdener Kaynak

Research output: Contribution to journalArticlepeer-review

84 Scopus citations


Examines the characteristics of small and medium‐sized initiatingand continuing exporting firms from Saskatchewan, Canada. As the US isthe major trading partner of Canada and most of the initial exportactivities of Canadian firms are destined for the US markets, the FreeTrade Agreement (FTA) between Canada and the US has far‐reachingimplications on the behaviour and performance of small and medium‐sizedexporters from both sides of the border. Offers policy guidelines tothose small and medium‐sized Asia‐Pacific firms which are consideringestablishing trading links with North American firms.

Original languageEnglish (US)
Pages (from-to)27-36
Number of pages10
JournalEuropean Journal of Marketing
Issue number3
StatePublished - Mar 1992

All Science Journal Classification (ASJC) codes

  • Marketing

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