Abstract
We empirically analyze a "hot topic" of online marketing to exam the predictive performance of an opinion evolution model. We compare our model with existing algorithms of online prediction and conduct an analysis using a test data set. Results show that our model and corresponding information influence rule have increased prediction performance.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 53-61 |
| Number of pages | 9 |
| Journal | Journal of Computers (Taiwan) |
| Volume | 27 |
| Issue number | 3 |
| DOIs | |
| State | Published - 2016 |
All Science Journal Classification (ASJC) codes
- General Computer Science
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