Abstract
Social media influencers (SMI) are gaining interest and many are studying their influence on the online audience, little is known about the role played by them in offline teams. One such attempt to study the effect of influencers in co-design team is presented in this paper, where individuals who are confident in their abilities drive the team process. Thus, self-efficacy is considered for determining influencer behaviour. Results expose the relationship between self-efficacy and influencer status on the design process, besides briefly highlighting the effects on above-average teams.
Original language | English (US) |
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Pages (from-to) | 2571-2580 |
Number of pages | 10 |
Journal | Proceedings of the Design Society: DESIGN Conference |
Volume | 1 |
DOIs | |
State | Published - 2020 |
Event | 16th International Design Conference, DESIGN 2020 - Virtual, Online Duration: Oct 26 2020 → Oct 29 2020 |
All Science Journal Classification (ASJC) codes
- Engineering (miscellaneous)
- Industrial and Manufacturing Engineering
- Modeling and Simulation
- Computer Science Applications