Abstract
This chapter features a survey of qualitative research methods within the interpretive paradigm as they might be used for studying prejudice through a communicative lens. To offer a contemporary and contextual example for how a researcher might utilize each of the three specific methods for data collection, I employ a case study approach. After describing and outlining each qualitative research method and the subsequent study design, I then apply each method to the selected case study—the murder of George Floyd by Minneapolis police officers—and offer multiple ways the method could be used to analyze this event. I then conclude each section by featuring published studies within the communication discipline that utilize these qualitative methods.
Original language | English (US) |
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Title of host publication | Research Handbook on Communication and Prejudice |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 162-176 |
Number of pages | 15 |
ISBN (Electronic) | 9781802209662 |
ISBN (Print) | 9781802209655 |
DOIs | |
State | Published - Jan 1 2024 |
All Science Journal Classification (ASJC) codes
- General Arts and Humanities
- General Social Sciences