Analyzing prejudice through qualitative research methods: a case study approach

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter features a survey of qualitative research methods within the interpretive paradigm as they might be used for studying prejudice through a communicative lens. To offer a contemporary and contextual example for how a researcher might utilize each of the three specific methods for data collection, I employ a case study approach. After describing and outlining each qualitative research method and the subsequent study design, I then apply each method to the selected case study—the murder of George Floyd by Minneapolis police officers—and offer multiple ways the method could be used to analyze this event. I then conclude each section by featuring published studies within the communication discipline that utilize these qualitative methods.

Original languageEnglish (US)
Title of host publicationResearch Handbook on Communication and Prejudice
PublisherEdward Elgar Publishing Ltd.
Pages162-176
Number of pages15
ISBN (Electronic)9781802209662
ISBN (Print)9781802209655
DOIs
StatePublished - Jan 1 2024

All Science Journal Classification (ASJC) codes

  • General Arts and Humanities
  • General Social Sciences

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