Analyzing Talk and Text III: Discourse Analysis

This chapter introduces critical discourse analysis (CDA) and demonstrates its applicability to critical media policy studies. The chapter progresses iteratively, beginning with a brief discussion of discourse, followed by an outline of critical discourse analysis. It then demonstrates how CDA is an appropriate methodological tool for media policy studies and walks the reader through how to apply CDA to media policy. Following examples from studies on American broadcasting policy and British digital media policy, it concludes with a summary of both the limitations and benefits of CDA.