TY - JOUR
T1 - Anecdotes and Conversations
T2 - The Narrational and Dialogic Styles of Modern Presidential Communication
AU - Stuckey, Mary E.
PY - 1992/1/1
Y1 - 1992/1/1
N2 - Presidential communication as storytelling can be usefully conceived of as falling into two broad stylistic categories: narrational and dialogic. While the rhetorical goals of the president remain the same for both styles, there are differences in the approaches to those goals. Narrational presidents tell complete and well integrated stories, facilitate audience identification through appeals to participation and inclusion and encourage presidential interpretive dominance. Dialogic presidents tell more fragmented stories, facilitate audience identification by relying on the audience to complete the story, and encourage lower expectations of the president. These styles present different risks and opportunities for the presidents employing them.
AB - Presidential communication as storytelling can be usefully conceived of as falling into two broad stylistic categories: narrational and dialogic. While the rhetorical goals of the president remain the same for both styles, there are differences in the approaches to those goals. Narrational presidents tell complete and well integrated stories, facilitate audience identification through appeals to participation and inclusion and encourage presidential interpretive dominance. Dialogic presidents tell more fragmented stories, facilitate audience identification by relying on the audience to complete the story, and encourage lower expectations of the president. These styles present different risks and opportunities for the presidents employing them.
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U2 - 10.1080/01463379209369819
DO - 10.1080/01463379209369819
M3 - Article
AN - SCOPUS:0347009576
SN - 0146-3373
VL - 40
SP - 45
EP - 55
JO - Communication Quarterly
JF - Communication Quarterly
IS - 1
ER -