TY - JOUR
T1 - Antecedents to psychological reactance
T2 - The impact of threat, message frame, and choice
AU - Shen, Lijiang
N1 - Publisher Copyright:
© Taylor & Francis Group, LLC.
PY - 2015/9/22
Y1 - 2015/9/22
N2 - A 2 (Threat: high vs. low) × 2 (Frame: gain vs. loss) × 2 (Choice: yes vs. no) × 2 (Behavior: prevention vs. detection) factorial design Web-based experiment (N = 814) was conducted to investigate the impact of threat to freedom, message frame, and behavioral choice as antecedents to psychological reactance. The intertwined model for reactance measure was replicated. Results showed that threat to freedom and the loss frame increased, and the gain frame and choice mitigated psychological reactance. The advantages of choice and the gain frame were most salient when threat was high.
AB - A 2 (Threat: high vs. low) × 2 (Frame: gain vs. loss) × 2 (Choice: yes vs. no) × 2 (Behavior: prevention vs. detection) factorial design Web-based experiment (N = 814) was conducted to investigate the impact of threat to freedom, message frame, and behavioral choice as antecedents to psychological reactance. The intertwined model for reactance measure was replicated. Results showed that threat to freedom and the loss frame increased, and the gain frame and choice mitigated psychological reactance. The advantages of choice and the gain frame were most salient when threat was high.
UR - http://www.scopus.com/inward/record.url?scp=84908065965&partnerID=8YFLogxK
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U2 - 10.1080/10410236.2014.910882
DO - 10.1080/10410236.2014.910882
M3 - Article
C2 - 25256920
AN - SCOPUS:84908065965
SN - 1041-0236
VL - 30
SP - 975
EP - 985
JO - Health Communication
JF - Health Communication
IS - 10
ER -