Applications of Business Presentation Techniques to One-Shot Library Instruction

Glenn Masuchika

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


One can think of one-shot library instruction sessions as a way to introduce the academic library's resources to first-year students to help them with their research. These classes can also be thought of as an opportunity to “sell” the entire library and its resources to the student. This article will propose suggestions that can be adopted by library instruction librarians based on the recommendations and practices of business marketing practitioners and entrepreneurs who depend on one-shot “selling” meetings to convince their audience to “buy” their wares.

Original languageEnglish (US)
Pages (from-to)61-75
Number of pages15
JournalCollege and Undergraduate Libraries
Issue number1
StatePublished - Jan 2 2015

All Science Journal Classification (ASJC) codes

  • Education
  • Library and Information Sciences


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