TY - JOUR
T1 - Applications of Business Presentation Techniques to One-Shot Library Instruction
AU - Masuchika, Glenn
N1 - Publisher Copyright:
© 2015, Published with license by Taylor & Francis.
PY - 2015/1/2
Y1 - 2015/1/2
N2 - One can think of one-shot library instruction sessions as a way to introduce the academic library's resources to first-year students to help them with their research. These classes can also be thought of as an opportunity to “sell” the entire library and its resources to the student. This article will propose suggestions that can be adopted by library instruction librarians based on the recommendations and practices of business marketing practitioners and entrepreneurs who depend on one-shot “selling” meetings to convince their audience to “buy” their wares.
AB - One can think of one-shot library instruction sessions as a way to introduce the academic library's resources to first-year students to help them with their research. These classes can also be thought of as an opportunity to “sell” the entire library and its resources to the student. This article will propose suggestions that can be adopted by library instruction librarians based on the recommendations and practices of business marketing practitioners and entrepreneurs who depend on one-shot “selling” meetings to convince their audience to “buy” their wares.
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U2 - 10.1080/10691316.2015.1001243
DO - 10.1080/10691316.2015.1001243
M3 - Article
AN - SCOPUS:84924955976
SN - 1069-1316
VL - 22
SP - 61
EP - 75
JO - College and Undergraduate Libraries
JF - College and Undergraduate Libraries
IS - 1
ER -