TY - JOUR
T1 - Applications of structural equation modeling in marketing and consumer research
T2 - A review
AU - Baumgartner, Hans
AU - Homburg, Christian
PY - 1996/4
Y1 - 1996/4
N2 - This paper reviews prior applications of structural equation modeling in four major marketing journals (the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, and the Journal of Consumer Research) between 1977 and 1994. After documenting and characterizing the number of applications over time, we discuss important methodological issues related to structural equation modeling and assess the quality of previous applications in terms of three aspects: issues related to the initial specification of theoretical models of interest; issues related to data screening prior to model estimation and testing; and issues related to the estimation and testing of theoretical models on empirical data. On the basis of our findings, we identify problem areas and suggest avenues for improvement.
AB - This paper reviews prior applications of structural equation modeling in four major marketing journals (the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, and the Journal of Consumer Research) between 1977 and 1994. After documenting and characterizing the number of applications over time, we discuss important methodological issues related to structural equation modeling and assess the quality of previous applications in terms of three aspects: issues related to the initial specification of theoretical models of interest; issues related to data screening prior to model estimation and testing; and issues related to the estimation and testing of theoretical models on empirical data. On the basis of our findings, we identify problem areas and suggest avenues for improvement.
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U2 - 10.1016/0167-8116(95)00038-0
DO - 10.1016/0167-8116(95)00038-0
M3 - Article
AN - SCOPUS:0030121899
SN - 0167-8116
VL - 13
SP - 139
EP - 161
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
IS - 2
ER -