Applying an extended theory of planned behavior to examine state-branded food product purchase behavior: The moderating effect of gender

Keyphrases

• Food Branding 100%
• Food Products 100%
• Gender Moderating Effect 100%
• Purchase Behavior 100%
• Product Sales 100%
• Intention to Purchase 100%
• Extended Theory of Planned Behavior 100%
• Perceived Behavioral Control 60%
• Subjective Norms 40%
• Health Consciousness 40%
• Consumer Purchase 40%
• Branded Products 40%
• Moderating Role 20%
• Gender Differences 20%
• Extended Model 20%
• Purchase Intention 20%
• Gender Roles 20%
• Restaurant Employees 20%
• Theory of Planned Behavior 20%
• Consumer Attitudes 20%
• Amazon Mechanical Turk 20%
• Consumer Intention 20%
• Health Intention 20%

Psychology

• Theory of Planned Behavior 100%
• Perceived Behavioral Control 100%
• Consciousness 66%
• Subjective Norm 66%
• Gender Difference 33%
• Consumer Attitude 33%

Social Sciences

• Consciousness 100%
• Effect of Gender 100%
• Consumer Attitude 50%
• Gender Difference 50%
• Consumer Intention 50%