TY - GEN
T1 - "As Uploaders, We Have the Responsibility"
T2 - 2022 CHI Conference on Human Factors in Computing Systems, CHI 2022
AU - Ding, Xianghua
AU - Kou, Yubo
AU - Xu, Yiwen
AU - Zhang, Peng
N1 - Publisher Copyright:
© 2022 ACM.
PY - 2022/4/29
Y1 - 2022/4/29
N2 - The prevalence of social media blurs the boundaries between consumer and producer, work and play, and leads to new social roles, professions, and identities (e.g. blogger, YouTuber, micro-celebrity). However, we still lack a clear understanding of how people come to identify with these new roles and how individual professional development is digitally mediated. This paper presents a study based on Bilibili, a popular Chinese social media platform featuring user-generated videos, and highlights a professionalization process through which individuals consciously distinguish between the roles of uploaders and consumers, develop a shared work ethos around the role of the uploader, and, as uploaders, improve their technical-professional expertise. We conclude by discussing individualized professionalization as a concept that describes the bottom-up and community-based process of professional development for User Generated Content (UGC) taking place in contemporary digital media environments.
AB - The prevalence of social media blurs the boundaries between consumer and producer, work and play, and leads to new social roles, professions, and identities (e.g. blogger, YouTuber, micro-celebrity). However, we still lack a clear understanding of how people come to identify with these new roles and how individual professional development is digitally mediated. This paper presents a study based on Bilibili, a popular Chinese social media platform featuring user-generated videos, and highlights a professionalization process through which individuals consciously distinguish between the roles of uploaders and consumers, develop a shared work ethos around the role of the uploader, and, as uploaders, improve their technical-professional expertise. We conclude by discussing individualized professionalization as a concept that describes the bottom-up and community-based process of professional development for User Generated Content (UGC) taking place in contemporary digital media environments.
UR - http://www.scopus.com/inward/record.url?scp=85130513366&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85130513366&partnerID=8YFLogxK
U2 - 10.1145/3491102.3517509
DO - 10.1145/3491102.3517509
M3 - Conference contribution
AN - SCOPUS:85130513366
T3 - Conference on Human Factors in Computing Systems - Proceedings
BT - CHI 2022 - Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems
PB - Association for Computing Machinery
Y2 - 30 April 2022 through 5 May 2022
ER -