"As Uploaders, We Have the Responsibility": Individualized Professionalization of Bilibili Uploaders

Xianghua Ding, Yubo Kou, Yiwen Xu, Peng Zhang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Scopus citations

Abstract

The prevalence of social media blurs the boundaries between consumer and producer, work and play, and leads to new social roles, professions, and identities (e.g. blogger, YouTuber, micro-celebrity). However, we still lack a clear understanding of how people come to identify with these new roles and how individual professional development is digitally mediated. This paper presents a study based on Bilibili, a popular Chinese social media platform featuring user-generated videos, and highlights a professionalization process through which individuals consciously distinguish between the roles of uploaders and consumers, develop a shared work ethos around the role of the uploader, and, as uploaders, improve their technical-professional expertise. We conclude by discussing individualized professionalization as a concept that describes the bottom-up and community-based process of professional development for User Generated Content (UGC) taking place in contemporary digital media environments.

Original languageEnglish (US)
Title of host publicationCHI 2022 - Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450391573
DOIs
StatePublished - Apr 29 2022
Event2022 CHI Conference on Human Factors in Computing Systems, CHI 2022 - Virtual, Online, United States
Duration: Apr 30 2022May 5 2022

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2022 CHI Conference on Human Factors in Computing Systems, CHI 2022
Country/TerritoryUnited States
CityVirtual, Online
Period4/30/225/5/22

All Science Journal Classification (ASJC) codes

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

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