'Atomize' your customers' experience

Ralph A. Oliva

Research output: Contribution to journalArticlepeer-review


Information technology puts excess capacity of all types to work.

Original languageEnglish (US)
Pages (from-to)54
Number of pages1
JournalMarketing Management
Issue number3
StatePublished - Sep 2000

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing


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