'Atomize' your customers' experience

Research output: Contribution to journal › Article › peer-review

Abstract

Information technology puts excess capacity of all types to work.

@article{5c5177a9efbc4830b439c23bbdf7f730,

title = "'Atomize' your customers' experience",

abstract = "Information technology puts excess capacity of all types to work.",

author = "Oliva, \{Ralph A.\}",

year = "2000",

month = sep,

language = "English (US)",

volume = "9",

pages = "54",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "3",

}

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T1 - 'Atomize' your customers' experience

AU - Oliva, Ralph A.

PY - 2000/9

Y1 - 2000/9

N2 - Information technology puts excess capacity of all types to work.

AB - Information technology puts excess capacity of all types to work.

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M3 - Article

AN - SCOPUS:0347018493

SN - 1061-3846

VL - 9

SP - 54

JO - Marketing Management

JF - Marketing Management

IS - 3

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