Attitudes toward wildlife: The impact of physical attractiveness

Richard J. Harnish, Rajan Nataraajan

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


The current research examined whether perceived physical attractiveness of a species impacted participants' attitudes toward supporting and protecting the species. A sample of undergraduate students attending a public university located in the northeast United States were surveyed. Results indicated that across and within species the physically attractive animal received more support for protection than did the physically unattractive animal. Results are discussed in terms of perceptual and cognitive fluency.

Original languageEnglish (US)
Pages (from-to)1703-1707
Number of pages5
JournalPsychology and Marketing
Issue number12
StatePublished - Dec 2020

All Science Journal Classification (ASJC) codes

  • Applied Psychology
  • Marketing


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