Attitudinal Correlates of Brand Commitment: An Empirical Study

Keyphrases

• Brand Commitment 100%
• Two-route Scenario 33%
• Purchase Intention 33%
• Affective Commitment 33%
• Product Category 33%
• Loyalty 33%
• Relationship Marketing 33%
• Attitudinal Variables 33%
• Recurrent Themes 33%
• Consumer Research 33%
• Person Fit 33%

Social Sciences

• Marketing Theory 100%
• Affective Commitment 100%
• Relationship Marketing 100%
• Consumer Research 100%

Economics, Econometrics and Finance

• Marketing Theory 100%
• Relationship Marketing 100%