TY - GEN
T1 - Automatic Persona Generation (APG)
T2 - 3rd ACM SIGIR Conference on Human Information Interaction and Retrieval, CHIIR 2018
AU - Jung, Soon gyo
AU - Salminen, Joni
AU - Kwak, Haewoon
AU - An, Jisun
AU - Jansen, Bernard J.
N1 - Publisher Copyright:
© 2018 Association of Computing Machinery.
PY - 2018/2/1
Y1 - 2018/2/1
N2 - We present Automatic Persona Generation (APG), a methodology and system for quantitative persona generation using large amounts of online social media data. The system is operational, beta deployed with several client organizations in multiple industry verticals and ranging from small-to-medium sized enterprises to large multi-national corporations. Using a robust web framework and stable back-end database, APG is currently processing tens of millions of user interactions with thousands of online digital products on multiple social media platforms, such as Facebook and YouTube. APG identifies both distinct and impactful user segments and then creates persona descriptions by automatically adding pertinent features, such as names, photos, and personal attributes. We present the overall methodological approach, architecture development, and main system features. APG has a potential value for organizations distributing content via online platforms and is unique in its approach to persona generation. APG can be found online at https://persona.qcri.org.
AB - We present Automatic Persona Generation (APG), a methodology and system for quantitative persona generation using large amounts of online social media data. The system is operational, beta deployed with several client organizations in multiple industry verticals and ranging from small-to-medium sized enterprises to large multi-national corporations. Using a robust web framework and stable back-end database, APG is currently processing tens of millions of user interactions with thousands of online digital products on multiple social media platforms, such as Facebook and YouTube. APG identifies both distinct and impactful user segments and then creates persona descriptions by automatically adding pertinent features, such as names, photos, and personal attributes. We present the overall methodological approach, architecture development, and main system features. APG has a potential value for organizations distributing content via online platforms and is unique in its approach to persona generation. APG can be found online at https://persona.qcri.org.
UR - http://www.scopus.com/inward/record.url?scp=85052025792&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85052025792&partnerID=8YFLogxK
U2 - 10.1145/3176349.3176893
DO - 10.1145/3176349.3176893
M3 - Conference contribution
AN - SCOPUS:85052025792
T3 - CHIIR 2018 - Proceedings of the 2018 Conference on Human Information Interaction and Retrieval
SP - 321
EP - 324
BT - CHIIR 2018 - Proceedings of the 2018 Conference on Human Information Interaction and Retrieval
PB - Association for Computing Machinery, Inc
Y2 - 11 March 2018 through 15 March 2018
ER -