B2B data-driven and value-based pricing strategies, price setting, and price execution

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	266-291
Number of pages	26
ISBN (Electronic)	9781800376878
ISBN (Print)	9781800376861
State	Published - Jul 15 2022

All Science Journal Classification (ASJC) codes

@inbook{a6a6e542f46743119457cfad65530126,

title = "B2B data-driven and value-based pricing strategies, price setting, and price execution",

author = "Sriram Venkataraman and Petersen, {J. Andrew}",

year = "2022",

month = jul,

day = "15",

language = "English (US)",

isbn = "9781800376861",

pages = "266--291",

booktitle = "Handbook of Business-to-Business Marketing",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}

TY - CHAP

T1 - B2B data-driven and value-based pricing strategies, price setting, and price execution

AU - Venkataraman, Sriram

AU - Petersen, J. Andrew

PY - 2022/7/15

Y1 - 2022/7/15

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M3 - Chapter

AN - SCOPUS:85163217390

SN - 9781800376861

SP - 266

EP - 291

BT - Handbook of Business-to-Business Marketing

PB - Edward Elgar Publishing Ltd.

ER -