| Original language | English (US) |
|---|---|
| Pages (from-to) | 48 |
| Number of pages | 1 |
| Journal | Marketing Management |
| Volume | 13 |
| Issue number | 5 |
| State | Published - Sep 2004 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
| Original language | English (US) |
|---|---|
| Pages (from-to) | 48 |
| Number of pages | 1 |
| Journal | Marketing Management |
| Volume | 13 |
| Issue number | 5 |
| State | Published - Sep 2004 |