Bank and Product Selection: Hong Kong

Erdener Kaynak; Orsay Kucukemiroglu

doi:10.1108/02652329210007858

Bank and Product Selection: Hong Kong

Erdener Kaynak, Orsay Kucukemiroglu

Research output: Contribution to journal › Article › peer-review

62 Scopus citations

Abstract

Banks increasingly need to apply marketing techniques; the first thing they must do is establish what their customers want.

Original language	English (US)
Pages (from-to)	3-16
Number of pages	14
Journal	International Journal of Bank Marketing
Volume	10
Issue number	1
DOIs	https://doi.org/10.1108/02652329210007858
State	Published - Jan 1 1992

All Science Journal Classification (ASJC) codes

Marketing

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10.1108/02652329210007858

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title = "Bank and Product Selection: Hong Kong",

abstract = "Banks increasingly need to apply marketing techniques; the first thing they must do is establish what their customers want.",

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Bank and Product Selection: Hong Kong

Abstract

All Science Journal Classification (ASJC) codes

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