Bank and Product Selection: Hong Kong

Erdener Kaynak, Orsay Kucukemiroglu

Research output: Contribution to journalArticlepeer-review

61 Scopus citations


Banks increasingly need to apply marketing techniques; the first thing they must do is establish what their customers want.

Original languageEnglish (US)
Pages (from-to)3-16
Number of pages14
JournalInternational Journal of Bank Marketing
Issue number1
StatePublished - Jan 1 1992

All Science Journal Classification (ASJC) codes

  • Marketing


Dive into the research topics of 'Bank and Product Selection: Hong Kong'. Together they form a unique fingerprint.

Cite this