Banner advertisement pricing, measurement, and pretesting practices perspectives from interactive agencies

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvertising, Promotion, and New Media
PublisherTaylor and Francis
Number of pages14
ISBN (Electronic)9781315706672
ISBN (Print)9780765613158
StatePublished - Mar 26 2015

All Science Journal Classification (ASJC) codes

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting
  • General Medicine

Cite this