Benefits of corporate social responsibility

Sarah Alhouti, Giles D’Souza

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

Purpose: The purpose of this paper is to determine how consumers benefit from corporate social responsibility (CSR) and whether spiritual benefits are a stronger outcome of CSR. Design/methodology/approach: Items for values are developed and tested prior to their inclusion in an experiment that manipulates the presence and absence of CSR. A structural equation model is used to test the mediation effect of perceived value on the relationship between CSR and consumer outcomes. A chi-square test is used to compare the magnitude of the significant effects. Findings: CSR influences spiritual, status, efficiency and aesthetic benefits equally. Spiritual benefits is a stronger predictor of attitude and personal satisfaction than efficiency and status benefits. Originality/value: Conceptual and qualitative findings in the literature demonstrate that CSR is associated with spiritual benefits. This study quantitatively tests not only how CSR influences various benefits but also how those effects compare to the relationship between CSR and spiritual benefits. The examination of the effect of CSR benefits on consumer outcomes reveals that the types of benefits do not have identical effects.

Original languageEnglish (US)
Pages (from-to)277-286
Number of pages10
JournalJournal of Consumer Marketing
Volume35
Issue number3
DOIs
StatePublished - May 14 2018

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this