Beyond Bot Detection: Combating Fraudulent Online Survey Takers

Different techniques have been recommended to detect fraudulent responses in online surveys, but little research has been taken to systematically test the extent to which they actually work in practice. In this paper, we conduct an empirical evaluation of 22 anti-fraud tests in two complementary online surveys. The first survey recruits Rust programmers on public online forums and social media networks. We find that fraudulent respondents involve both bot and human characteristics. Among different anti-fraud tests, those designed based on domain knowledge are the most effective. By combining individual tests, we can achieve a detection performance as good as commercial techniques while making the results more explainable. To explore these tests under a broader context, we ran a different survey on Amazon Mechanical Turk (MTurk). The results show that for a generic survey without requiring users to have any domain knowledge, it is more difficult to distinguish fraudulent responses. However, a subset of tests still remain effective.