Beyond pointing and clicking: How do newer interaction modalities affect user engagement?

S. Shyam Sundar, Jeeyun Oh, Qian Xu, Haiyan Jia, Saraswathi Bellur

Research output: Chapter in Book/Report/Conference proceedingConference contribution

19 Scopus citations


Modern interfaces offer users a wider range of interaction modalities beyond pointing and clicking, such as dragging, sliding, zooming, and flipping through images. But, do they offer any distinct psychological advantages? We address this question with an experiment (N = 128) testing the relative contributions made by six interaction modalities (zoomin/out, drag, slide, mouse-over, cover-flow and click-to-download) to user engagement with identical content. Data suggest that slide is better at aiding memory than the other modalities, whereas cover-flow and mouseover generate more user actions. Mouse-over, click-to-download, and zoom-in/out tend to foster more favorable attitudes among power users, whereas cover-flow and slide generate more positive attitudes among non-power users. Design implications are discussed.

Original languageEnglish (US)
Title of host publicationCHI EA 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts
PublisherAssociation for Computing Machinery
Number of pages6
ISBN (Print)9781450302289
StatePublished - 2011

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design


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