Bibliometric reflections on the history of consumer research

Hans Baumgartner

doi:10.1016/j.jcps.2010.06.002

Bibliometric reflections on the history of consumer research

Hans Baumgartner

Marketing

Research output: Contribution to journal › Article › peer-review

34 Scopus citations

Abstract

This article analyzes citation data for over 7000 articles published in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research between 1936 and the end of 2009 to address five questions relating to the history of consumer research: What types of articles have been influential in consumer research? Does consumer research have sleeping beauties and shooting stars? How do consumer researchers achieve impact? Has consumer research become more or less influential over time? And finally, how much do older articles inform current consumer research?'.

Original language	English (US)
Pages (from-to)	233-238
Number of pages	6
Journal	Journal of Consumer Psychology
Volume	20
Issue number	3
DOIs	https://doi.org/10.1016/j.jcps.2010.06.002
State	Published - Jul 1 2010

All Science Journal Classification (ASJC) codes

Applied Psychology
Marketing

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10.1016/j.jcps.2010.06.002

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Bibliometric reflections on the history of consumer research

Abstract

All Science Journal Classification (ASJC) codes

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