Bibliometric reflections on the history of consumer research

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31 Scopus citations


This article analyzes citation data for over 7000 articles published in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research between 1936 and the end of 2009 to address five questions relating to the history of consumer research: What types of articles have been influential in consumer research? Does consumer research have sleeping beauties and shooting stars? How do consumer researchers achieve impact? Has consumer research become more or less influential over time? And finally, how much do older articles inform current consumer research?'.

Original languageEnglish (US)
Pages (from-to)233-238
Number of pages6
JournalJournal of Consumer Psychology
Issue number3
StatePublished - Jul 1 2010

All Science Journal Classification (ASJC) codes

  • Applied Psychology
  • Marketing


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