Blogging as a journalistic practice: A model linking perception, motivation, and behavior

Homero Gil De Zúñiga, Seth C. Lewis, Amber Willard, Sebastian Valenzuela, Kook Lee Jae Kook Lee, Brian Baresch

Research output: Contribution to journalArticlepeer-review

41 Scopus citations


As blogs have become a fixture in today's media environment, growing in number and influence in political communication and (mass) media discourse, research on the subject has proliferated, often emphasizing the high-profile conflicts and controversies at the intersection of blogging and journalism. Less examined, however, is the psychology of everyday citizen bloggers in this context. In studying a randomized sample of US bloggers, we attempt to puzzle out these questions: to what extent do bloggers (1) perceive their work as a form of journalism, and how might such a perception influence (2) their motivations for posting and (3) the topics around which they blog? Most critically, (4) this article constructs a model by which all these antecedents predict whether bloggers behave like professional journalists. Results indicate that bloggers who see their work as a form of journalism are more inclined to inform and influence readers, write about public affairs, and behave as a more traditional journalist.

Original languageEnglish (US)
Pages (from-to)586-606
Number of pages21
Issue number5
StatePublished - Jul 2011

All Science Journal Classification (ASJC) codes

  • Communication
  • Arts and Humanities (miscellaneous)


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