Boosting E-commerce Content Diversity: A Graph-based RAG Approach with User Reviews

In e-commerce, product descriptions and other forms of copywriting play a critical role in shaping consumer purchasing decisions. However, manually crafting such content is both time-consuming and costly, particularly given the vast and diverse item catalogs. Recent advances in large language models (LLMs) have transformed automated text generation, offering immense potential to streamline this process. Despite their capabilities, LLMs continue to face obstacles in e-commerce applications, including a lack of diversity and an inability to fully grasp the nuanced details of specific items. To address these limitations, we propose a novel framework that integrates graph-based knowledge into Retrieval-Augmented Generation (RAG) to enhance content generation. Our approach leverages user reviews to construct an item-feature graph, capturing both explicit and implicit connections between items and features. This structured representation enables the retrieval of diverse, contextually relevant, and factually grounded information, effectively addressing key deficiencies of existing methods. With the constructed graph, we design a graph traversal mechanism that explores a broader range of item-related features, augmenting the generation process with more varied and informative inputs. Extensive experiments demonstrate that our method significantly improves diversity while preserving fidelity, marking a major advancement in automated e-commerce content generation.