Skip to main navigation Skip to search Skip to main content

Brand equity and the extendibility of brand names

Research output: Contribution to journal › Article › peer-review

201   Link opens in a new tab Scopus citations

Fingerprint

Dive into the research topics of 'Brand equity and the extendibility of brand names'. Together they form a unique fingerprint.
Sort by

Keyphrases

Social Sciences

Economics, Econometrics and Finance