TY - JOUR
T1 - Broadcasting one world
T2 - How watching online videos can elicit elevation and reduce stereotypes
AU - Krämer, Nicole
AU - Eimler, Sabrina C.
AU - Neubaum, German
AU - Winter, Stephan
AU - Rösner, Leonie
AU - Oliver, Mary Beth
N1 - Publisher Copyright:
© 2016, © The Author(s) 2016.
PY - 2017/9/1
Y1 - 2017/9/1
N2 - Research on non-hedonic entertainment suggests the experience of elevation as an important construct leading to beneficial outcomes such as prosocial motivation. This study builds on first findings in this realm by distinguishing between different meaningful media contents. In a 3 × 4 between-subjects online experiment, we varied type of video (beauty of the earth, unity of humankind, portrayals of human kindness, and funny control videos) and context of proliferation (presentation on an unknown video platform or on YouTube with low vs high number of views). Meaningful videos indeed led to greater elevation, more universal orientation, and prosocial motivation—with videos showing human kindness standing out against other forms of meaningful videos. Human kindness videos additionally fostered more positive attitudes toward stereotyped groups—mediated by the feeling of elevation and the subsequent feeling of universal orientation.
AB - Research on non-hedonic entertainment suggests the experience of elevation as an important construct leading to beneficial outcomes such as prosocial motivation. This study builds on first findings in this realm by distinguishing between different meaningful media contents. In a 3 × 4 between-subjects online experiment, we varied type of video (beauty of the earth, unity of humankind, portrayals of human kindness, and funny control videos) and context of proliferation (presentation on an unknown video platform or on YouTube with low vs high number of views). Meaningful videos indeed led to greater elevation, more universal orientation, and prosocial motivation—with videos showing human kindness standing out against other forms of meaningful videos. Human kindness videos additionally fostered more positive attitudes toward stereotyped groups—mediated by the feeling of elevation and the subsequent feeling of universal orientation.
UR - http://www.scopus.com/inward/record.url?scp=85027692757&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85027692757&partnerID=8YFLogxK
U2 - 10.1177/1461444816639963
DO - 10.1177/1461444816639963
M3 - Article
AN - SCOPUS:85027692757
SN - 1461-4448
VL - 19
SP - 1349
EP - 1368
JO - New Media and Society
JF - New Media and Society
IS - 9
ER -