Building Blocks: Ten key roles of B-to-B corporate marketing

Atlee Valentine Pope, Ralph A. Oliva

Research output: Contribution to journal › Article › peer-review

All Science Journal Classification (ASJC) codes

@article{96e35184f9284d6fb47a710ff872ca39,

title = "Building Blocks: Ten key roles of B-to-B corporate marketing",

author = "Pope, {Atlee Valentine} and Oliva, {Ralph A.}",

year = "2012",

month = dec,

language = "English (US)",

volume = "21",

pages = "22--28",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "American Marketing Association",

number = "4",

}

TY - JOUR

T1 - Building Blocks

T2 - Ten key roles of B-to-B corporate marketing

AU - Pope, Atlee Valentine

AU - Oliva, Ralph A.

PY - 2012/12

Y1 - 2012/12

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UR - http://www.scopus.com/inward/citedby.url?scp=84873932976&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:84873932976

SN - 1061-3846

VL - 21

SP - 22

EP - 28

JO - Marketing Management

JF - Marketing Management

IS - 4

ER -