Building Loyalty in E-Commerce: Impact of Business and Customer Characteristics

Srinivasan Swaminathan, Rolph E. Anderson, Lei Song

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Journal	Journal of Marketing Channels
Volume	25
Issue number	1-2
State	Published - 2019

Cite this

@article{88696f63cc92475c92e16cbf45762a40,

title = "Building Loyalty in E-Commerce: Impact of Business and Customer Characteristics",

author = "Srinivasan Swaminathan and Anderson, \{Rolph E.\} and Lei Song",

year = "2019",

language = "English (US)",

volume = "25",

journal = "Journal of Marketing Channels",

issn = "1046-669X",

publisher = "Routledge",

number = "1-2",

}