Business faculty research: Satisfaction with the Web versus library databases

Business faculty members teaching at undergraduate campuses of the Pennsylvania State University were surveyed in order to assess their satisfaction with free Web sources and with subscription databases for their professional research. Although satisfaction with the Web's ease of use was higher than that for databases, overall satisfaction for professional research with databases was higher among those who use them than Web users' satisfaction with the Web. The findings also have implications for marketing and librarians training faculty in database use as well as having implications for reference and liaison work with business faculty members.