Business strategy in new high-tech ventures: An empirical analysis

I. C. March, A. Gunasekaran

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


The aim of this study is to determine the existence of specific and unique features characterising markets, activities and customers in at least two of the most representative high technology sectors nowadays, the microelectronics/software industry and the biotechnology/biomedical industry. Cross-Tabs statistical method has been used to analyze the data collected from the sample made up by 18 high-tech American firms. One of the major findings of this study is that the business strategy will hold better prospects in those high-tech firms benefiting from a higher technological excellence, having spent longer time in developing and launching their products, being able to keep longer the novelty attached to their products, being positioned in intermediate to final stages of the production chain.

Original languageEnglish (US)
Pages (from-to)222-232
Number of pages11
JournalManagement Decision
Issue number3
StatePublished - Apr 1 1999

All Science Journal Classification (ASJC) codes

  • General Business, Management and Accounting
  • Management Science and Operations Research


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