Business-to-business marketing: Looking back, looking forward

Rajdeep Grewal, Gary L. Lilien

Research output: Chapter in Book/Report/Conference proceeding › Chapter

34 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	3-12
Number of pages	10
ISBN (Print)	9781849801423
DOIs	https://doi.org/10.4337/9781781002445.00008
State	Published - 2012

All Science Journal Classification (ASJC) codes

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title = "Business-to-business marketing: Looking back, looking forward",

author = "Rajdeep Grewal and Lilien, {Gary L.}",

year = "2012",

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pages = "3--12",

booktitle = "Handbook of Business-to-Business Marketing",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}

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AU - Lilien, Gary L.

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PB - Edward Elgar Publishing Ltd.

ER -