Business-to-business marketing: Looking back, looking forward

Rajdeep Grewal, Gary L. Lilien, J. Andrew Petersen, Stefan Wuyts

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	2-11
Number of pages	10
ISBN (Electronic)	9781800376878
ISBN (Print)	9781800376861
State	Published - Jul 15 2022

All Science Journal Classification (ASJC) codes

@inbook{371b288d556f4c0cb05324304fb60cdf,

title = "Business-to-business marketing: Looking back, looking forward",

author = "Rajdeep Grewal and Lilien, {Gary L.} and Petersen, {J. Andrew} and Stefan Wuyts",

year = "2022",

month = jul,

day = "15",

language = "English (US)",

isbn = "9781800376861",

pages = "2--11",

booktitle = "Handbook of Business-to-Business Marketing",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}

TY - CHAP

T1 - Business-to-business marketing

T2 - Looking back, looking forward

AU - Grewal, Rajdeep

AU - Lilien, Gary L.

AU - Petersen, J. Andrew

AU - Wuyts, Stefan

PY - 2022/7/15

Y1 - 2022/7/15

UR - http://www.scopus.com/inward/record.url?scp=85139858876&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85139858876&partnerID=8YFLogxK

M3 - Chapter

AN - SCOPUS:85139858876

SN - 9781800376861

SP - 2

EP - 11

BT - Handbook of Business-to-Business Marketing

PB - Edward Elgar Publishing Ltd.

ER -