Business-to-business marketing: Looking back, looking forward

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages2-11
Number of pages10
ISBN (Electronic)9781800376878
ISBN (Print)9781800376861
StatePublished - Jul 15 2022

All Science Journal Classification (ASJC) codes

  • General Business, Management and Accounting

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