Can you leap across the E-business band gap?

Ralph A. Oliva

Research output: Contribution to journalArticlepeer-review


A good start is half the battle, unless it keeps you from winning in the finish.

Original languageEnglish (US)
Pages (from-to)48
Number of pages1
JournalMarketing Management
Issue number4
StatePublished - Dec 1999

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing


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