Original language | English (US) |
---|---|
Pages (from-to) | 1-6 |
Number of pages | 6 |
Journal | Journal of the Academy of Marketing Science |
Volume | 14 |
Issue number | 2 |
DOIs | |
State | Published - Jun 1 1986 |
All Science Journal Classification (ASJC) codes
- Economics and Econometrics
- Marketing
- Business and International Management