| Original language | English (US) |
|---|---|
| Pages (from-to) | 1-6 |
| Number of pages | 6 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 14 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 1 1986 |
All Science Journal Classification (ASJC) codes
- Economics and Econometrics
- Marketing
- Business and International Management