Capturing "cool": Measures for assessing coolness of technological products

S. Shyam Sundar, Daniel J. Tamul, Mu Wu

Research output: Contribution to journalArticlepeer-review

137 Scopus citations

Fingerprint

Dive into the research topics of 'Capturing "cool": Measures for assessing coolness of technological products'. Together they form a unique fingerprint.

Social Sciences

Engineering & Materials Science