Catching nonconscious goals in the act of decision making

Kurt A. Carlson, Robin J. Tanner, Margaret G. Meloy, J. Edward Russo

Research output: Contribution to journalArticlepeer-review

17 Scopus citations


Research has consistently found that goals triggered by environmental cues can influence decision making processes outside of conscious awareness. This lack of awareness led naturally to the presumption that decision makers could not report the activation level of nonconsciously primed goals. This paper shows that goal activation levels can be reported, so long as the report is made during the decision process on a continuous goal activation scale. These results indicate that default lack of awareness is less a limitation of the cognitive system and more a function of the method used to recover goals during a decision process.

Original languageEnglish (US)
Pages (from-to)65-76
Number of pages12
JournalOrganizational Behavior and Human Decision Processes
Issue number1
StatePublished - Jan 2014

All Science Journal Classification (ASJC) codes

  • Applied Psychology
  • Organizational Behavior and Human Resource Management


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