Purpose: This study aims to explore how CEO narcissism drives investment in corporate social responsibility (CSR) and its mediating mechanism. Design/methodology/approach: This study includes panel regression based on archival data. Findings: CEO narcissism leads to signaling of organizational virtuous orientation that results in increase in CSR investment. Originality/value: Relevance of CEO traits on CSR remains unexplored in emerging markets context, especially the underlying mechanism. This study uncovers these mechanisms.
All Science Journal Classification (ASJC) codes
- Business and International Management
- Business, Management and Accounting (miscellaneous)
- Strategy and Management
- Organizational Behavior and Human Resource Management