Abstract
Explores how to have a technical community adopt a new communication strategy that challenges the common practice of PowerPoint. Reveals the sources of resistance to that communication strategy. Finds that resistance is diminished when learners see the strategy being used effectively by someone with credibility in that learner?s community.
Original language | English (US) |
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Pages (from-to) | 346-360 |
Number of pages | 15 |
Journal | Technical Communication |
Volume | 56 |
Issue number | 4 |
State | Published - Nov 2009 |
All Science Journal Classification (ASJC) codes
- Communication
- Social Sciences (miscellaneous)