Change Process and Models

William J. Rothwell, Roland L. Sullivan, Taesung Kim, Jong Gyu Park, Wesley E. Donahue

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations


A model for change is a simplified representation of the general steps in initiating and carrying out a change process. This chapter reviews numerous models to guide the change process. It shares change models that rely primarily on a normative, reeducative, and innovative approach to behavioral change. They are the traditional action research model, appreciative inquiry, and an evolving view of the action research model. The chapter reviews a new change model, Organization Development (OD) Effectiveness Model, that reflects the most current research around change agent competencies. The model is a change framework that drives what OD consultants do. This framework becomes a philosophical foundation that comes alive only with personal and creative application, since we (as OD consultant) are the instruments of change. The new model's approach is threefold: building on well-rounded wisdom, incorporating constructive feedback, and learning from other disciplines, particularly innovation diffusion research.

Original languageEnglish (US)
Title of host publicationPracticing Organization Development
Subtitle of host publicationLeading Transformational Change: Fourth Edition
Number of pages18
ISBN (Electronic)9781118947722
ISBN (Print)9781118947708
StatePublished - Oct 26 2015

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)


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