Charting the Online Journey

Ralph Angelo Oliva

Research output: Contribution to journal › Article › peer-review

All Science Journal Classification (ASJC) codes

TY - JOUR

T1 - Charting the Online Journey

AU - Oliva, Ralph Angelo

PY - 2002/9/1

Y1 - 2002/9/1

UR - http://www.scopus.com/inward/record.url?scp=0347649374&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0347649374&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:0347649374

SN - 1061-3846

VL - 11

JO - Marketing Management

JF - Marketing Management

IS - 5

ER -