| Original language | English (US) |
|---|---|
| Pages (from-to) | 46 |
| Number of pages | 1 |
| Journal | Marketing Management |
| Volume | 11 |
| Issue number | 5 |
| State | Published - Sep 2002 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
Charting the Online Journey
Ralph A. Oliva
Research output: Contribution to journal › Article › peer-review