Choice in computer-mediated environments

Russell S. Winer; John Deighton; Sunil Gupta; Eric J. Johnson; Barbara Mellers; Vicki G. Morwitz; Thomas O'Guinn; Arvind Rangaswamy; Alan G. Sawyer

doi:10.1023/A:1007908513094

Choice in computer-mediated environments

Russell S. Winer, John Deighton, Sunil Gupta, Eric J. Johnson, Barbara Mellers, Vicki G. Morwitz, Thomas O'Guinn, Arvind Rangaswamy, Alan G. Sawyer

Marketing

Research output: Contribution to journal › Article › peer-review

24 Scopus citations

Abstract

In the last several years, the increased diffusion of computer and telecommunications technologies in businesses and homes has produced new ways for organizations to connect with their customers. These computer mediated environments (CMEs) such as the World Wide Web raise new research questions. In this paper, we examine the potential research issues associated with CMEs in five areas: (1) decision processes, (2) advertising and communications, (3) brand choice, (4) brand communities, and (5) pricing.

Original language	English (US)
Pages (from-to)	287-296
Number of pages	10
Journal	Marketing Letters
Volume	8
Issue number	3
DOIs	https://doi.org/10.1023/A:1007908513094
State	Published - 1997

All Science Journal Classification (ASJC) codes

Business and International Management
Economics and Econometrics
Marketing

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10.1023/A:1007908513094

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author = "Winer, {Russell S.} and John Deighton and Sunil Gupta and Johnson, {Eric J.} and Barbara Mellers and Morwitz, {Vicki G.} and Thomas O'Guinn and Arvind Rangaswamy and Sawyer, {Alan G.}",

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T1 - Choice in computer-mediated environments

AU - Winer, Russell S.

AU - Deighton, John

AU - Gupta, Sunil

AU - Johnson, Eric J.

AU - Mellers, Barbara

AU - Morwitz, Vicki G.

AU - O'Guinn, Thomas

AU - Rangaswamy, Arvind

AU - Sawyer, Alan G.

PY - 1997

Y1 - 1997

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AB - In the last several years, the increased diffusion of computer and telecommunications technologies in businesses and homes has produced new ways for organizations to connect with their customers. These computer mediated environments (CMEs) such as the World Wide Web raise new research questions. In this paper, we examine the potential research issues associated with CMEs in five areas: (1) decision processes, (2) advertising and communications, (3) brand choice, (4) brand communities, and (5) pricing.

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VL - 8

SP - 287

EP - 296

JO - Marketing Letters

JF - Marketing Letters

IS - 3

ER -

Choice in computer-mediated environments

Abstract

All Science Journal Classification (ASJC) codes

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